50 Growth Hacking Tactics You Can Test Within 10 Minutes
Growth hacking has taken over the startup world as an aggressive, analytical way for companies to grow their website traffic and customer base through various simple tests, optimizations and improvements.
While some growth hacking tactics and practices need to be run over time to gain traction, there are a number of tools, tips and techniques you can test and implement on your site and in your marketing practices in no time.
What would you add to the list? Join the conversation and let us know in the comments below!
1. Use rich snippets & meta descriptions
Make sure you always include appropriate text for the rich snippets in your website pages and meta descriptions for blog posts. Adding this content will only take a few seconds, but the value it adds to search result listings is lasting.
2. Build a pre-launch page
Before you have your site live, get a pre-launch page up ASAP with a teaser about the company and a mailing list sign up to start building buzz and capturing potential users’ email addresses.
3. Capitalize on emotion
Don’t have the time or resources to create a content-heavy site? Try using large images that evoke your visitors’ emotions and immediately connect them with the brand.
4. Focus on testing just one thing
Sure, it may take time and be a little daunting to test all the things on your to-do list, but you can more easily manage identifying one aspect of your site, sales funnel or onboard process and making a change to test just that one thing before moving on to the next.
5. Test your value proposition
You could run A/B tests on a million and one things on your website, from the background color to the font size, but there are only a handful of items that will really be important in affecting your business.
One is your value proposition – you want to make sure customers know from the get go what they’re getting with your product and why they should choose it over your competitors.
6. Test your call to action
Additionally, your call to action, whether it is for the mailing list sign up or to buy a monthly subscription, is key in getting potential users to make a move. Test different placements and wording to see what resonates with your users and gets the most results.
7. Write a blog post
Don’t consider blogging a growth hacking tactic? Think again – content marketing is crucial to drive traffic to your site and position your company as an industry leader. While posts don’t have to be lengthy, they do have to be useful.
8. Guest post
Along with blogging on your own company site, guest post on other relevant, influential sites to secure links back to your business and get in front of a new audience.
9. Set up Google Analytics
Super simple, yet still really important. Google Analytics remains one of the best baseline analytics tools and it only takes a few minutes to set up and connect with your site.
10. Add in sharing buttons
Make your product, services and content easy to share by installing obvious social media share buttons and encouraging interaction from your users.
11. Optimize for site speed
Take a few minutes to run a site speed test to help identify what on your website is slowing down your loading times.
12. Add an email opt-in
Install a signup widget on your homepage and encourage users to join your mailing list.
13. Create a pop-up screen
Still not getting enough signups or follows? Try implementing a pop-up screen directing users to fill in their details or follow you on social media.
14. Highlight a quote
Showcase customer testimonials by simply adding a glowing quote to your sidebar or footer, or sharing the praise on social media.
15. Make sure your headline features your UVP
The homepage headline needs to grab your visitors’ attention and immediately hook them with your unique value proposition – is yours clear enough?
16. Brainstorm your customers’ personas
An important key to connecting with your users is by truly understanding their needs and speaking their language. Take some time to identity and write down your main customers’ personas to help visualize who you’re trying to reach. This can help guide your copywriting, positioning, product development and more.
17. Follow your competitors’ followers
Want to grow your Twitter or LinkedIn presence? Take a look at who is following your competitors on social media and start following them – chances are they’re interested in your field and business.
18. Caption your photos
Readers tend to read photo captions 300% more than a post or body copy – take advantage of getting your key messages infront of those eyes.
19. Automate your sharing
Of course, you should be sharing your fresh content and other relevant pieces across your social media channels, but save yourself some time – while also increasing the amount you share – by using scheduling tools, like Buffer or Hootsuite, to automate social shares.
20. Write an autoresponder message
Creating a drip campaign to automatically be sent out to subscribers is a great way to get your name infront of them again and again.
If the whole campaign seems like too much to manage, start by brainstorming what you want each message in the series to say, then take a few minutes here and there to get the individual emails drafted.
21. Add an ‘exit interview’ for unsubscribes
Don’t let people opt out without asking them why they’re leaving. Asking one simple question as they click on “unsubscribe” can help you gain valuable insight into what they think of your company, product and content so you can improve in the future.
22. Create a list of long-tail keywords
Search Google trends or its keyword planner tool to come up with a list of long-tail keywords you can go after for rising up in search results.
23. Check out some click map tools
Use a tool like Crazy Egg to create a heat map of your site and see where users are spending their time and how they’re clicking through your content for more insight into where to place information and how to organize your site flow.
24. Use your LinkedIn contacts
LinkedIn offers a simple way for you to download email addresses from your connections. Use them to loop your contacts in on what’s new with your company.
25. Set up Google Alerts
Set up Google Alerts for important keywords relevant to your business and competitors to help you keep an eye on where the industry and market is so you can better position your product.
26. Respond on Quora
Participating in industry forums or responding to questions on Quora can provide links back to your site, highlight your business and show potential users that you know what you’re talking about.
27. Optimize your blog posts
Take ten minutes after drafting your blog posts to make sure they’re fully optimized. Check things such as your photo captions and titles, subheadings, focus keyword and meta description.
28. Know the best times to post on social media
A big thing with growth hacking is knowing where the slightest changes will make the biggest impacts. Different social media platforms see more activity from your users at different times so figure out when your target audiences are active and schedule your shares for those times.
29. Audit your sales funnel
Is your sales funnel as smooth as possible? Is there any point where you regularly see people dropping off? Take a moment to run through the process as a new user and see if you notice any areas where you can streamline the experience.
30. Identify 3 influencers
Building relationships with influencers in your industry takes time, but it all starts by identifying influencers you want to target and start getting to know on a more personal level.
31. Comment with your company name
When you comment in forums or blog posts add your company to your name for added exposure. For example, instead of just commenting as “Chris”, comment as “Chris @ Founders Grid” and be sure to include your website address.
32. Create a sense of urgency
Simply adding one line to your call to action that creates a sense of urgency among potential users to sign up or buy can make a big difference in the number of signups and sales you see.
33. Launch a one-question survey
Get to know your customers better by running a survey – it doesn’t have to be often just one-question focusing on if they’ll share your product will do the trick.
34. Retweet your users
Show your users you care and appreciate them, while amplifying your content and brand awareness, by retweeting or sharing interactions and successes they’ve had with your brand.
35. Boost your launch page
Give your launch page a boost and added exposure by posting it to listing sites like betali.st.
36. Make sure your sharing options makes sense
Are you seeing a lot of referral traffic coming in from Pinterest but don’t actually have a Pinterest account yourself or allow users to easily pin your content? That doesn’t make sense. Make sure your social media presence and sharing options are in line with your users and traffic.
37. Determine media targets
What media outlets would you want to secure coverage in to really increase awareness about your company and spur sales? Start making a list…
38. Identify one thing you can automate
The more you can automate both the backend of your site or business and your customers’ experience, the better. Go through your site or product and see what can be streamlined.
39. Turn a blog post into a PDF
Make full use of your existing content by repurposing it into a PDF that can then be used as an incentive for mailing list signups or content for your email marketing.
40. Get inspired
Set aside ten minutes to search for new growth hacking tactics and trends and bookmark what you find for later reading.
41. Set your first Google Adwords campaign
Google Adwords can take a lot of trial and error before figuring out what works for your business and target audience. Start small and let the testing begin.
42. Create a discount code
Boost sales with a discount code available for a limited time.
43. Limit user options
The more options your users have means more chances where you can lose them. Go through your offerings and start thinking about what you can cut back on or bundle together.
44. Force virality
How can you get your users to share your product and content with their friends? Is there a point in your on boarding process where you can encourage them to recommend your website to others?
45. Resend mailing list confirmations
It doesn’t matter how many people sign up for your newsletter if they don’t activate their subscription. Take a look at your mailing list and send reminders to those who still need to activate.
46. Remind users with shopping carts
On a similar note, look at your sales and send out emails to customers who have items in their shopping carts but haven’t checked out yet.
47. Link your blog to your sales site
This seems like an obvious one, but make sure your blog is clearly linked to your main sales page to encourage the flow of traffic.
Come up with a new incentive that’s easy to implement and appealing for new users to hit the buy button or existing users to upgrade.
49. Try something totally new
Growth hacking requires patience and persistence, if something you’re doing isn’t producing the results you want, don’t be afraid to go in another direction and try something new.
50. Say thank you
Often simple politeness goes a long way. Make sure to thank your website visitors, social media followers and loyal customers.
Looking for even more growth hacking tactics? Check out:
Written by SaaSicorn
Ranking SaaS Websites like it's our job (because hey, it is our job).
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