Growing a B2B startup is hard. At first, there are no incoming leads so you need to hustle and get your product out there by yourself. One of the most effective ways to generate interest in your product is via cold emailing. For this, you need to reach out to the right person in the organization, someone who can understand the value of your product and make a buying decision. Most startup founders recognize the immense value cold emailing can have for lead generation, but they don’t have any idea how to implement a cold email strategy correctly. If you...Continue Reading →
Austin is rising as a magnificent hub for tech startups. Not only is Austin host of SXSW Interactive Festival, but it has everything you need: access to money and investors, globally ranked startup accelerators, and a thriving community of entrepreneurs and mentors. Below you will find 50 Austin-based startups you definitely should know about. You’ll see some established names, but we also hunted a few hidden, up-and-coming startups that are growing like crazy. Business & Commerce 1. Cratejoy Createjoy is a platform for merchants to launch their own subscription eCommerce business. Once a Y Combinator alum (S13), they managed to...Continue Reading →
We are huge advocates for distributed teams here at Founders Grid (everyone of the team works remotely!). But having spent time navigating through time zone and communication challenges, we wanted to highlight some amazing tools that have helped us, and can help you, whizz through projects just as effective as any other team – remote or not. Communications Slack & HipChat Team communication is the foundation of every great startup, but if every team member is working from a different location a couple hundred miles away, things can get tricky. In the past, email and Skype got ‘the job done’ but...Continue Reading →
Want to make more money in 2015? Of course you do. Read on for hundreds of tips, tricks, recommendations and guides that are guaranteed to help startups of all sizes generate more sales this year. A special thanks to our friends at Pipeline Deals, who provide startups with the simplest way to organize their sales teams and help grow their sales pipelines, for sponsoring this guide. Lead Generation 1. Marketo’s Lead Generation Success Center – Not only does this post share a good overview of the different ways you can focus on and improve lead generation, it also links through...Continue Reading →
As we become more and more obsessed with data and what it can do for our businesses, it’s becoming increasingly important to be able to fully and effectively manage and understand the data we collect – which is often not an easy task. We have more resources and information at our fingertips than ever before. This lets us learn exactly who our customers are, what they want, what their buying habits are, how our products or services are performing, and how we can better position our brands and offerings for future growth. But with the opportunity of gathering and using an increasing...Continue Reading →
Though subscription-based services are nothing new, they’re seeing a renewed rise in popularity with companies selling everything from razors to CRM software. One area that’s seen tremendous growth the past few years is the concept of subscription boxes, where customers receive a new box of goods in the mail every month. Take Birchbox for example – the company sends a box of unique makeup samples for just $10 a month to more than 800,000 subscribers. With success stories like that, more and more new companies are trying to cash in on the trend. But starting a subscription box service isn’t as simple as finding...Continue Reading →
Growth hacking has taken over the startup world as an aggressive, analytical way for companies to grow their website traffic and customer base through various simple tests, optimizations and improvements. While some growth hacking tactics and practices need to be run over time to gain traction, there are a number of tools, tips and techniques you can test and implement on your site and in your marketing practices in no time. What would you add to the list? Join the conversation and let us know in the comments below! 1. Use rich snippets & meta descriptions Make sure you always include appropriate...Continue Reading →
It takes a lot of moving parts to get a company up and running which is why we’ve tried to help out by rounding up some important things to be aware of before going live. A special thanks to our friends at StackHive, an intuitive browser-based tool that helps you design and develop websites in no time, for sponsoring the following startup checklist for companies about to go live. What would you add to the list? 1. Define your market Before you release your great idea to world, make sure there’s a market for it. The concept that if you build it, they will...Continue Reading →
Managing your email can be a full-time job, but it doesn’t have to be. Many people make the mistake thinking they can’t control their growing Gmail inbox, but actually the platform has a wide range of tools and tricks to help increase your organization and productivity. Don’t get buried in your inbox – these 25 tips will get you using Gmail like a pro in no time. 1. Learn keyboard shortcuts Get to know Gmail’s keyboard shortcuts and save time by not having to use your mouse. A complete list from Google can be found here. (Note that some shortcuts you...Continue Reading →
As a startup, it’s easy to get caught up in the idea that acquiring new customers should be your biggest priority. But, while you certainly need to continue converting new customers, it’s actually your existing customers you should be focusing the most time and effort on. Not only is selling to existing customers easier than to new customers, they are also more likely to significantly add to your bottom line. Couple this with the fact that subscription-based services are on the rise, a model that can only survive with repeat users, and it becomes crystal clear that you want to be cultivating...Continue Reading →
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