6 Questions with Christopher Day, Co-Founder DemandJump

Christopher Day is the Co-Founder and CEO of DemandJump, a platform that shows marketers what to do, how to do it and why they should.

1. First of all, can you tell us a little about your role and what you do at DemandJump?

I am co-founder and CEO at DemandJump.

I work with my partner in setting the vision for the company, making sure we are focused on the right milestones, creating relationships with investors, raising capital from the right investors, making sure we are hitting our goals and internal/external cheerleader.

We are merit based so our team members can focus on what they are best at and get promoted upward through the company as quickly as they can handle it.

2. Can you tell us a little about your go to market strategy, current growth/marketing channels are working for you right now?

We are currently just launching Preview Release and will launch the MVP in late January. It is a little early to know what the most successful channel will be. We initially thought that targeting customers directly would be the quickest path to revenue scale.

However, we are learning that there is a strong demand from Agencies and other marketing execution tools. Our current plan is starting with a digital marketing strategy using our own platform to direct what content we create and where we syndicate that content.

We are also ramping up an affiliate program and have hired our first inside sales rep. The inside sales rep will focus on health, beauty and fashion B2C e commerce companies.

We can very cost effectively test each of these channels and will quickly pivot to focus where we see the most success. My partner, Shawn Schwegman and I will focus on the Agency channel in the early days.

3. What is the biggest mistake you have made with DemandJump so far that other founders can learn from?

We first launched our website with WordPress but quickly figured out it simply didn’t have the horsepower we needed to execute the business. We have since partnered with HubSpot and have had a great experience thus far.

The HubSpot team actually worked with us on Thanksgiving Day to help transition the website along with all of the other tools that HubSpot delivers.

4. Let’s talk you… what apps, blogs, and tools can’t you live without?

I am already working deep in HubSpot to track all of our inbound activity and outreach to qualified buyers.

I also use LinkedIn daily that helps with relationship building. Other than that I use a one pager, posted all over our walls, that clearly articulates our BHAG, 3-year plan, 1-year plan and next quarter plan.

We all know what the three biggest things we need to focus on to be successful. I then use a Google Sheet that tracks top priorities on a daily and weekly basis.

5. What’s your best time-saving shortcut or life hack?

Focus on three major initiatives every quarter. Bringing people on the team that I trust and have confidence in delegating. I strongly believe in hiring people that are smarter than you are in at least one major capacity.

6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life so far this year, and why?

The book “Who” by Geoff Smart. This book clearly lays out hiring techniques that are critical in growing a company. I subscribe to the policy that if you hire the wrong person, that mistake leads to a loss of well over 10x the actual cost you spent on that employee.

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