6 Questions with Jonas Ulveseth, Founder of IndividLabs

Jonas Ulveseth is the founder and CEO of Individlabs, a personal profiling system with advanced algorithms to detect, categorize information about your users.

1. First of all, can you tell us a little about your role and what you do at individlabs?

I am founder and CEO of individlabs, a company that work with behavioural analyse on webpages and apps. I have a multitude of roles right now, from developer, fundraising, managing the team, strategy and product development.

2. What is the biggest mistake you have made with Individlabs that other founders can learn from?

Learn to trust your gut feeling. I am all into the ”lean startup movement” but sometimes it goes to far in the a/b testing and analysing everything.

The fastest way to make decisions is always the gut feeling, so learn to differentiate between ”this would be good for the market” and ”i have a good feeling about this”. Chasing the market is not going to create the ”next big thing” for you.

3. What apps, software, and tools can’t you live without?

Slack.Com , taskwrapper.com , heroku.com, photoshop, illustrator, github.com , sublime text

4. What’s your best time-saving shortcut or life hack?

Create mini ”hackatons” for yourself. Reduce your living cost by living outside big cities and work remote.

Create a skill that you always can put some hours in to get some money when things are hard economical. That will reduce stress and make you more creative in your startup.

5. What resource have you watched/read/listened to that’s had the biggest impact on your business/life so far this year, and why?

This is the largest success factor for me. To be able to keep motivated you need to constant refill your inspiration and motivation. Search for ”motivational videos” on youtube. Have them running in the background while you work.

Sign up for all startup related podcasts etc, and listen to them when you go to the store or while driving. Try to think big, it will make you less vulnerable for small things in life.

6: can you elaborate what you guys mean by “personal experience design”?

Design has become one of the main criterias for creating a good product. However you can’t please everyone, and different product flows for different individuals is the future.

PX design is design aimed at the visitors individual traits, gender, age, psychology and provide a interface automating this.

It involves everything from newsletter workflows, to buy buttons and gui design. We provide a interface for real communication with real people in a digital world.

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