6 Questions with Roy Man, Founder of Monday.com

Roy Man Founder Monday.com

Roy Man is the Founder of Monday.com, a collaboration and communication app you can use to get your team members working in sync in one place. 

1. What is Monday.com and can you tell us a little about your role and what you do?

We created Dapulse (now Monday.com) so there will finally be a tool worthy of the challenges teams face today.

When we say challenges we don’t just mean managing the work itself (like all other tools are trying to do) we mean managing the people, managing the way you work and the way you communicate, we mean the challenges that you face to succeed.

I’m the founder and CEO of Monday.com, My job is to hire the most talented and smart people so we can continue and solve the core management issues that plague each of us every day!.

Our goal is to make everyone on the planet much more productive and happy in their work.

2. Can you tell us a little about your go to market strategy, current growth/marketing, channels are working for you right now?

Monday.com has a 30 day free trial period where everyone can open an account, see the product and decide to pay for it after 30 days.

Since Monday.com is a product centric company meaning we care about the product quality first. We decided that we’re not going to have a sales team and that the product will have to be good enough for people use it by themselves and decide.

Feedback from sales people usually helps sales people sell better and almost always doesn’t help a product become better.

From the customer point of view, we’ve decided not to have a forever free tier at the moment.

We want to give the best service we can along side the best software, getting feedback from people who expect to get things for free means we also attract an audience that either don’t understand the major management problems we’re trying to solve or they want if for as a solution for a different problem – again we didn’t want that feedback going into our decisions when creating a product.

40% of our customers come from organic traffic, customers recommending others, social sharing and reviews – we get more and more of them over time.

60% of our customers come from paid media that we buy, spreading to new territories (currently on 86 countries) and different verticals takes a lot of effort.

3. What is the biggest mistake you have made with Monday.com? so far that other founders can learn from?

Starting off with a completely free product when I new we are going to charge for it in the future. It’s an amazing experience one the first $ that came from a complete stranger is paid.

From that moment we starter our exponential growth phase, had we done it before it would have happened before.

4. Let’s talk you… what apps, blogs, and tools can’t you live without?

I’m a bit biased – but Monday.com itself changed my life and how I manage my team, this is why I created it. Other then that, for saas products read Saastr.com it’s the most succinct source of information about saas you’ll find.

5. What’s your best time-saving shortcut or life hack?

Managing the week, most managers give a task, and once that’s completed the employee come and request another task, there is nothing good about this method, it’s horrible.

Instead – manage the week, decide what all the team is going to accomplish this week (with the team or yourself), go through it with them at the end of each week looking towards the next, see how they complete what you set out to achieve throughout the week, and celebrate the success at the end of each week for a job well done.

1. It will give you the best management question you currently don’t have – what are we going to be able to achieve?

2. Your team will get recognition for their hard work and stay focused and motivated over time.

3. You’ll be able to drive your team to achieve more meaningful things as you have a timeframe to work with.

6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life so far this year, and why?

Recently: The Hard Things About Hard Things a book by Ben Horowitz

It surfaced a lot of things I find important and allowed me to really think about the kind of company and culture I want to build.

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