6 Questions with Tim Groot, Cofounder of Grip

Tim Groot is a cofounder of Grip, a networking tool to meet interesting professionals in the startup scene.

1. First of all, can you tell us a little about your role and what you do at Grip?

Until a month ago I was the only full-time person on the team working on Marketing, Funding, and Product. But we have been doing very well and decided to hire 2 new people to work on the Marketing so I can spend more time on Product and raising our next investment round.

2. What are some of the mistakes you have made with Grip that other founders can hopefully learn from?

Stick to what you believe in. We made some product iterations that were solely based on user feedback and didn’t fit into our vision.

I believe in lean startups but you have to understand the difference between user feedback and your own vision of what you want your company to be.

For 9 out of 10 IT companies building the product is not the biggest challenge, the go-to-market strategy is a much more difficult. You should start thinking about as soon as you have an idea.

3. What’s your go-to-market strategy and how did you decide upon it?

We are mainly focussing on the startup scene as we see that that is where most of the people are comfortable with networking online and always looking for new connections.

Especially founders are always looking for Mentors, Investors, and Talent to get in touch with.

4. Let’s talk you – what apps, software, and tools can’t you live without?

I really like Wunderlist, a simple no-nonsense to-do-list app for my day-to-day tasks, I try to make a list every evening of what I want to do the following day, then the following evening I try to analyze why I didn’t do certain tasks and how I can do better tomorrow.

In addition to that we use Trello for development and to keep track of organizations that could be interested in using Grip. Besides that I work a lot in Google Spreadsheets rather than Doc’s as it forces me to think in a certain structure.

5. What’s your best time-saving shortcut or life hack?

Not sure if this classifies as a life hack but I believe that as a founder you need to keep growing as a person. Therefore I read a lot of books, but in the evening I’m generally too tired to concentrate on a book so I started reading for 1/2 hours every morning, this works much better.

6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life so far this year, and why?

Peter Thiel – Zero To One is by far the best book on building a fast-growing company that exists.

Clayton Christensen – The Innovators Dilemma is important to understand as a market dynamic so you know how AirBnB relates to the Hospitality industry for example.

The newsletter of Benedict Evans is also a must read if you are looking for a fast high-level overview of what has been going on in tech.

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