6 Questions with Valentin Radu, Founder of Marketizator

Valentin Radu is the Founder and CEO of Marketizator, a 3 in 1 conversion rate optimization platform built for e-commerce businesses.

1. First of all, can you tell us a little about your role and what you do at Marketizator?

I am the one that caught the dream in the first place, and now I am motivating all the cool people I am finding along the road to join me.

So, I am the CEO and founder at Marketizator. At the current moment, I am just dreaming the next steps and checking if my team is happy reaching their goals while they are also enjoying the road.

2. Can you tell us a little about your go to market strategy, current growth/marketing channels are working for you right now?

We’ve tested lots of things till we’ve realized what works and what’s not. First, we’ve thought having a great product was everything. Then, we’ve thought giving a free trial will solve it.

Then, we’ve tried freemium model to realize that now the problem is not the number of leads, but their quality.

Currently, we are localizing our product through strategic partners in non-English speaking countries, and we are directly addressing the English speaking through inbound and a bit of outbound marketing.

Creating real outstanding value to make our customers’ lives easier and making sure they understand this remains the most efficient go to market strategy, in our understanding.

3. What is the biggest mistake you have made with Marketizator so far that other founders can learn from?

The biggest mistake was focusing too much time on customers, instead of focusing on my team.

There are far more smart and passioned people out there than I thought initially – people that are not having or not using yet their entrepreneurial skills and that can team up with you to reach to your customers.

The paradox is that I’ve started building Marketizator as a tool for improving the performance, but I’ve underperformed spending way too much time focusing on my clients performance instead of focusing on my team’s performance (that includes focusing on the customers, of course).

I think that performance is more about the people than about the tools.

4. Let’s talk you… what apps, blogs, and tools can’t you live without?

Well, I’m using Focusbar and Google Calendar to make sure I am focused: creativity can have the downside of bad discipline. Moraleapp to track the mood of our team, Slack and to talk with my team.

AppearIn, Skype and WowApp to talk with our partners and clients and, of course, Marketizator to get insights from our visitors and generate more leads.

A nice thing is that, each day, at 1 PM the whole team is watching a new Ted Talk, together. That is very refreshing and allows us to get to a higher perspective about what’s up with this game/riddle called life.

5. What’s your best time-saving shortcut or life hack?

I am fascinated by the power of habits. It’s funny how, getting from a level of understanding to another, I understood that humans are like computers, running the same software over and over again.

There are the ones which installed the software of over-eating, late-sleeping, watching TV for 3 hours, checking their phone every 5 minutes, smoking, etc.

So, my best life hack that I recommend is self-observation. Because, if you are not aware about what you are doing wrong, you can’t fix it.

After observing myself, I’ve quit smoking, watching TV, working on weekends, etc. Life is such a great playground if you can install the best software to play with.

6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life recently, and why?

As you can see on number 5, I am fascinated by habits. “The Power of Habit” by Charles Duhigg’s played a significant role in this because I’ve recognized myself in a few of his subjects.

Back in 2000, I was addicted by playing Starcraft online. For six months in a row, I’ve played 3-4 hours each day. The good outcome is that it trained me to think strategically, the sad part was that it made me invest so much time into it.

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